Business, technology & a human point of view.
I lead product strategy and delivery across applied AI, marketing technology, commerce and payments—connecting customer needs, technical requirements and business outcomes. My work spans search and discovery, personalization, and the platforms and workflows behind customer experiences.
Selected work
- Global Search & PersonalizationLed Bloomreach selection and integration across three regions, connecting search, merchandising and personalized discovery.
- Ask Navy: Conversational ShoppingDefined the business case, platform evaluation and product requirements for guided shopping and in-chat purchase actions.
- AI Product Enrichment & SEO PublishingConnected AI-generated product metadata to commerce publishing, reducing manual preparation effort by 80%.
- DoorDash: Pilot to National ExpansionLed pilot delivery and performance evaluation, then supported national expansion and ongoing marketplace improvements.
- Payments & CheckoutDelivered Klarna integrations across web, app and stores, alongside checkout improvements and payment-vendor evaluation.
- Private Store: Gated CommerceConnected customer eligibility, tiered shopping and transaction reporting across enterprise systems.
- Content Production & AutomationRedesigned content production and routing, removing approximately 27 manual steps per eligible request.
- Global Size & FitLed localized sizing improvements that increased conversion and helped reduce returns.
- AI Recommendations & Content ActivationDefined integration requirements, placement controls and publishing workflows for an AI recommendation platform.
- J.GRANT: Product, Brand & CommerceBuilt and launched an independent brand across product development, sourcing, creative direction and commerce operations.
